03.05-3.35PM: WORKSHOP with QIHOO 360

“Driving business success in China with paid search and display advertising”

Although China’s digital landscape could be much more complicated than you expected, paid search and display advertising are yet the most effective ways to promote a brand, product or service. However, since the forms of paid search and display advertising in China vary from the mainstream platforms in Europe and US, how can you effectively drive success in China market?

  • What are the differences between paid search/display advertising in China and Europe/US?
  • How can overseas marketers implement cross-platform strategy in China?
  • Case study sharing: how did the global online travel agency enhance presence and boost business in China?

David IP, General Manager QIHOO 360 INTL. AD UNIT (HK)