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2:30-2:50PM: “THE SOCIAL EXPERIENCE”

Key takeaways:

  • The complexity of the Chinese path to purchase
  • Layers of WeChat influence
  • Why Weibo is still a thing
  • Douyin / Tik Tok and what to do about it
  • European brands with a ton of sales and no China presence ?

Pete LIN

Managing Director

WE ARE SOCIAL (CN)

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