9:10-9:30AM: “STAYING TRULY RELEVANT TO CHINESE CONSUMERS: DIGGING INTO DIFFERENCES ACROSS CHINA”

Key takeaways : 

• Many people talk about “China being is diverse as Europe” but in the same breath have a generic China-wide strategy.
• Yet China’s cities and subcultures are as diverse as they are competitive, and to be relevant, brands need to resonate with the specific needs.
• Learn general and specific examples of how consumer preferences and behaviours differ across Chinese cities.
• Understand practical ways to identify cities and localize online and offline to resonate with your target markets.