9:10-9:30AM: “STAYING TRULY RELEVANT TO CHINESE CONSUMERS: DIGGING INTO DIFFERENCES ACROSS CHINA”
09H10
Tuesday, 03/12/19
Key takeaways :
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Many people talk about “China being is diverse as Europe” but in the same breath have a generic China-wide strategy.
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Yet China’s cities and subcultures are as diverse as they are competitive, and to be relevant, brands need to resonate with the specific needs.
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Learn general and specific examples of how consumer preferences and behaviours differ across Chinese cities.
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Understand practical ways to identify cities and localize online and offline to resonate with your target markets.