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12:35-12:50AM: “REDEFINING PREMIUM EXPERIENCE – THE VALUE OF HUMAN INTERACTION”

Key takeaways:

  • The millennial’s mindset shows a shift from ownership to access and sharing: Old luxury status symbols become less important. 
  • Experiences and human connections are becoming the most significant ways of expressing their identity. 
  • Blurring the boundaries between public and private MINI LIVING explores new solutions for how we live, work and interact in our cities. 

Oke HAUSER

Creative Lead MINI LIVING

BMW Group (DE)

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