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11:25-11:45AM: “PERSONALISED BEAUTY ON ITS WAY TO CHINA”

Key takeaways: 

  • Personalization became a trend in the beauty industry. Although many people talks about it, very few solutions are on the market ! Learn about the most advanced Technology-driven personalized skincare concept.
  • The IOMA solution in the points of sale includes diagnostic and conditioning devices … How to take this unique experience which can be lived by the consumer in the point of sale to on-line ?
  • Key learning from the journey to China of a skincare brand encompassing technology and personalization : What are the alternatives for a brand heading to China ? Is it better to launch direct operations or via distributors ? Shall you launch the brand on-line or off-line ?

Jean Michel KARAM

Founder and CEO

IOMA (FR)

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