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9:45-10:00AM: “NEW MARKETING APPROACHES TO ATTRACT INDIVIDUAL CHINESE TOURISTS”

Key takeaways: 

  • Role of the “experiential” to attract tourists 
  • The place of contact and the way of exchanging with the end customer FIT are changing
  • New approaches and partnerships to exist in a highly competitive environment

Maria Rosaria MARGUGLIO

Global Shopper Manager

GUERLAIN (FR)

Aja BARBO GRUDEN

International Development and Customer Service Director

LE BHV MARAIS (FR)

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