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4:20-4:40PM: ” FROM CREATIVE TO CONSUMER-CENTRIC, HOW LUXURY BRANDS ARE ADAPTING TO CHANGING CONSUMER BEHAVIOURS”

Key takeaways: 

  • How luxury brands are positioning themselves facing CN luxury customers (creativity, localised content..)
  • How luxury brands are reshaping their strategy to engage with this unique consumer (Digital marketing,  CRM, Media activation, and E-commerce) ?
  • Case study / best practices

Alexis BONHOMME

VP Greater China - Commercial

FARFETCH (CN)

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