While traditional Luxury brands, start to transform from ‘Reject E-com’ to ‘Embrace E-com’, how to embrace E-com in a right way?
- What’s the key fundamental difference between traditional and digital commerce
- What kind of Chinese people purchase Luxury goods online? And their profile, behavior and other unique characteristics.
- How E-com people look at the data differently vs. traditional business people that can help Luxury Brands to release e-business potential
- How to utilize your E-com data to help your offline business
- How to utilize the E-com data to break the myth of “Marketer’s Surmise”
All the answers to above questions are NOT in theory, but by BIG DATA, that reflects 1.5million Chinese luxury E-com purchasers’ full-path behavior.