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11:40-11:55AM: “HOW NEW IS VIRTUAL REALITY FOR DIGITAL CREATIVITY AND COMMUNICATION”

Key takeaways:

  • Is Virtual Reality a new medium for digital creation ?
  • What is the actual market opportunities for Virtual Reality Arts in China ?
  • Facing the appetite of Z generation for experiences, how do we build a bridge between communication and entertainment ?
  • How to share a location based experience into social and viral content ?
  • How to create with virtual collaborative tools between Paris and Shanghai ?

Jean Bernard GRASSET

CEO

MONOCHROME (FR)

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