Gaming has evolved into the most empowering and all-round form of entertainment, enjoyed by 2.5 billion consumers worldwide. The global games market will generate $148 billion in 2019, reaching the value of professional sports. China will account for more than a quarter (26%) of these revenues.
- The impact of mobile gaming and game video content’s success, as well as the explosive growth of professional gaming, has been twofold: a dramatic increase in consumer engagement and a positive spillover effect on other businesses.
- What can we learn from games as a pioneering field and how can we leverage these lessons for our business in China and the West ?