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10:20-10:40AM: “FROM TRANSACTIONS TO EXPERIENCES: HOW TO BUILD THE E-COMMERCE CENTRIC LUXURY BRAND OF TOMORROW”

Key takeaways : 

  • How are luxury e-commerce platforms evolving and how should brands select the right channels?
  • Which brands and products are winning in the new e-commerce landscape?
  • What are the different types of e-commerce experiences that brands can create?
  • How to prioritize e-commerce initiatives based on brand experience priorities?
  • How to re-engineer brand processes (marketing, retail and product) to leverage the full potential of luxury e-commerce

Kevin GENTLE

Director of Strategy

AIR PARIS (CN)

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