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10:00-10:20AM: “COCA COLA’S DIGITAL TRANSFORMATION AT THE SPEED OF CHINA”

Key takeaways:

  • Why is China the model market in digital for The Coca-Cola Company?
  • How to accelerate the habit of buying beverages online?
  • What are the consequences of the digital disruption on the “last mile” delivery? 
  • How to approach data and innovation on the “second internet”?
  • How to keep up the speed with innovation in digital?

Mariano A. BOSAZ

Digital VP, Greater China and Korea

COCA-COLA (CN)

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