Since an increasing number of companies are performing data analysis, it is important to understand that the click-through-rate per game user is not the only KPI to measure. Gaming company, as content suppliers, necessary to understand players’ preferences and thus to improve their user experiences. In other words, the company should treat these users as friends, not only virtual numbers.
– How game thinking can revolutionize your business?
– Would users’ daily behavior or preferences differ between online and offline?
– How to realize the value of game users analysis in sales and marketing?