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4:50-5:10PM: “HOW GAMING IN CHINA IS CHANGING CONSUMER ENGAGEMENT GLOBALLY”

Key takeaways: 

Gaming has evolved into the most empowering and all-round form of entertainment, enjoyed by 2.5 billion consumers worldwide. The global games market will generate $148 billion in 2019, reaching the value of professional sports. China will account for more than a quarter (26%) of these revenues.

  • The impact of mobile gaming and game video content’s success, as well as the explosive growth of professional gaming, has been twofold: a dramatic increase in consumer engagement and a positive spillover effect on other businesses.
  • What can we learn from games as a pioneering field and how can we leverage these lessons for our business in China and the West ?

Peter WARMAN

CEO and co-founder

NEWZOO (NL/CN)

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