How to adapt your brand strategy Social media and Instant message platforms in Asia? :
Local markets have special social medias and ways to use them. Brand approach must be adapted locally.
In this workshop we will discuss:
- Fact and figures around social media in China, Japan, Korea and HK
- Wechat vs Weibo, Line, Kakaotalk, Kakao story:
– Examples of various brands running campaings on those platforms, social commerce, couponing, stamps…