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3:15-3:35PM: “A NEVER-ENDING COURTSHIP: ADAPTING YOUR LOYALTY STRATEGY TO CHINESE CONSUMERS”

Key takeaways: 

  • What powers customer loyalty in China today?
  • How can International brands possibly make the difference from the others in such a competitive market where Chinese brands are getting more and more powerful?
  • What kind of New loyalty strategy can marketers put in place to retain and engage the Chinese customers?

Jean Baptiste LEBLAN

Managing Director

SPLIO (CN)

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