6C is the winning recipe in the new Digital Retail Marketing
- Context: Tencent leverages different product contexts to reach more and precise consumers.
- Content: Tencent creates IP contents through videos, music, games, etc. to better engage with consumers.
- Consumer: Tencent develops TDC(tencent data cloud) for advertiser better accumulating consumer data.
- Community: Tencent builds products with community features to connect consumers and their idols.
- Conversion: Wechat now has 1Mil+ Mini-program, 200Mil+ DAU, across 200+ industries to enable conversions.
- Cloud: Tencent Cloud is the backbone of all tencent’s solutions and brands’ property.