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12:35-12:55AM: “NEW ERA OF DIGITAL RETAIL”

Key takeaways:

6C is the winning recipe in the new Digital Retail Marketing

  • Context: Tencent leverages different product contexts to reach more and precise consumers.
  • Content: Tencent creates IP contents through videos, music, games, etc. to better engage with consumers.
  • Consumer: Tencent develops TDC(tencent data cloud) for advertiser better accumulating consumer data.
  • Community: Tencent builds products with community features to connect consumers and their idols.
  • Conversion: Wechat now has 1Mil+ Mini-program, 200Mil+ DAU, across 200+ industries to enable conversions.
  • Cloud: Tencent Cloud is the backbone of all tencent’s solutions and brands’ property.

Sky GONG

Director Retail Industry

TENCENT (CN)

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