19 Years in,
Brand Start Ups, Brand Building and Business Development, Devising Strategic Glidepaths and, Commercial Management Excellence, Entrepreneurial Mindset, Omni Channel Strategic Approach, Communication Excellence.
10 Years in,
APAC (Regional Business Strategy and Development with P&L responsibilities), China, Japan, Korea, ASEAN, Indo – China, Australia, New Zealand, Regional Commercial, Omni Channel, B2C, B2B,B2X, Marketing, Sales & Distributor Management
Key Achievements in last role…
Suunto – 2007 to 2015, launched Suunto for Amer Sports in APAC, built the brand from ground zero to estimated retail, 35M USD in 8 yrs. Distribution of 500+ doors. Salomon – 2007 to 2015, built the brand from inception to estimated retail of 30M USD. Distribution of 380+ Doors. In addition, managed full portfolio of Amer Brands since 2013: Wilson, Mavic and Arc’teryx.
Total portfolio: 100M USD Retail, 13 Countries, 45 Distributors.
Past experiences include,
GROUP: Amer Sports Shanghai Trading Ltd. DIVISION: SUUNTO Performance Sports Watches
GROUP: Amer Sports Malaysia Sdn. Bhd. DIVISION: PROFESSIONAL SPORTING GOODS
GROUP: RICHEMONT LUXURY SOUTH EAST ASIA DIVISION: ALFRED DUNHILL ASIA PACIFIC LIMITED, HONGKONG
GROUP: L.V.M.H (Louis Vuitton Moet Hennessy) LVMH Watches& Jewellery (I) Pvt. Ltd.
GROU: L’Oreal Malaysia Sdn. Bhd. DIVISION: LUXURY PRODUCTS DIVISION
Awards or Recognition ; APAC Award for Excellence in Strategic Go To Market Planning & Execution, 2011/12.