Pete Lin is the North Asia Region Managing Director for We Are Social. He currently manages over 100 creative marketers across 4 offices: Shanghai, Beijing, Hong Kong, and Tokyo. We Are Social launched in the region in 2015 with its unique offering of applying social thinking to world-class creativity to render highly effective campaigns for brands. Their current roster of clients in the region include Acer, Beats, TCL, Michael Kors, and Hilton.
Pete is a 21 year digital marketing veteran and had previously run digital practices at JWT, Publicis, and Grey. Pete has 2 MBA’s: one from the Haas School of Business at UC Berkeley and another from Columbia Business School.