Passionate about China, I studied Chinese as a Major at University in Italy before going to China to live and work there for more than 4 years. Back to Europe, this time in France, I went back to Business School (precisely at EM Lyon) to graduate in Marketing and Management. Since graduation I have been working for Guerlain as Global Shopper Manager. My mission is to better address Chinese customers outside of China. Firstly we had a big focus in Paris, now the project is to monitor all of our subsidiaries all over the world to better target Chinese travelers through better understanding of their culture and their needs, a better and more targeted digital communication and tools and a more suited marketing plan.