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Lucia BOSCAINI

Born in Rome and with a background of classic studies, Lucia Boscaini graduated in Economics in 1994. She spent the first part of her career in top Italian companies and in 2001 she joined the Bulgari Marketing Department. In this position, she reached a deep knowledge of the Brand’s iconic signs and stylistic evolution. In 2007 she took over as Marketing Director and focused on leveraging the core values of the Brand across all product categories. As a natural step forward, in 2010 she was appointed Head of the Events and Heritage department. In this capacity, serving the corporate strategy aiming to celebrate the BVLGARI creative codes, she defined impactful and distinctive happenings for clients and press. In 2014 Lucia was appointed Brand and Heritage Curator and in this position she is in charge of the historical assets of the Company. Working closely with Mr. Paolo and Nicola Bulgari, the Brand Heritage Department divulgates the 130 years old Brand saga through retrospective exhibitions and exclusive volumes enhancing the splendid unique pieces that belong to the Heritage Collection, supported by a wealth of over sixty thousand documents, vintage photographs and sketches.

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