18+ years of Client, Media and PR agencies experience across a specialized portfolio of global luxury and consumer brands in APAC markets. Laurien is a Singapore native, and has been currently based in Shanghai for last 10 years.
Played a lead agency role in the transformation of LVMH Group media communications business in APAC during the tenure with Zenith Media from 2006-2015, and moved to
TAG Heuer as Marketing Director (Greater China) in 2015.
Laurien founded L/LAB Consulting Inc. in 2016 with the philosophy to propel sustainable branding and creating meaningful collaborations between brands, people and products. She also plays a consultant role to companies including JCD Media Shanghai, SIAM GEMS Group Thailand, IAS Singapore, and most recently the project lead of Digital Collaboration Media for Louis Vuitton’s VVV Exhibition launched in Shanghai Nov 2018.