At Campaign Asia-Pacific, Jenny Chan has been covering the Greater China region for the globally-authoritative trade publication shaping the marketing communications industry for the past seven years. Her reporting dives much deeper than mainstream media into important subjects that matter to CMOs and the marketing elite, and explains the fastest-growing and most exciting market—China—to the
English-speaking world. She has broken stories such as: what was behind the scenes of the Dolce and Gabbana China fiasco, the first time the World Cup has more Chinese brand sponsors than ever, how a French agency’s corruption scandal unfolded in Shanghai, and when US brand Garnier exited the Chinese market, all ahead of international newswires. She has been invited to share her insights, moderate fireside chats, and chair panel discussions at events with themes as diverse as technology and public relations, including RISE, PRNewswire, ROI Festival, Digital360 Conference, Brand China Summit, Asia’s Top 1000 Briefing, Digital Media Works, Founder Institute, and so on.