Elnura Ashimova is a founder and CEO of yoganect, a marketplace for yoga enthusiasts to connect and book yoga classes on demand. Born and raised in Kyrgyzstan, she now has been living in Germany for 15 years. She has a degree in political sciences and business administration. Before founding yoganect, Elnura worked for big German IT companies sich IBM, Infineon & Dassault Systems in the field of project management & consultancy .
After her career in the corporate world, Elnura spent several years traveling through Asia, Australia and the US, learning about yoga and working in digital marketing. She combines her passion for yoga & healthy lifestyle with expertise in business & marketing to scale business models. Her mission is to make yoga more accessible to people and simplify the ways how people search and book yoga classes online and offline. She believes that there are great synergies between health, beauty and wellness markets that will shape the future trends.