Before joining NewBase as Head of Digital Asian Media based in Paris, Yuan was the Managing Director of Digital Jungle, a leading pure play digital agency based in Beijing for 6 years.
She has over 15 years experience in media, 10 years specialized in digital media, and 8 of those years in Chinese market with a particular focus on luxury sector, where she served as head of Agency of Records for clients such as Bentley Motors, Coach, Global Blue and StarAlliance.
Yuan came from an international academic and professional background, from university in Japan, MBA degree from Cambridge University in England, to working for Accenture Consulting in the US and for Deutsch Telekom in London. She is fluent in Chinese, English and French.
Yuan is also frequently invited as guest speaker on digital marketing by different professional organizations in China and now in Paris and sits on the Board of several local companies, and serves as advisors to Women In Business, and was the spoke person for Women In Tech.