Penny WU

Penny is responsible to develop the Herborist brand of Shanghai Jahwa Group across Europe. Mainly focusing on France and Italy, Penny is leading the extension of distribution of Herborist in main European countries, also reinforcing the unique territory of Traditional Chinese Medecine of Herborist brand. Building bridges between the traditional Chinese brand with the Westen world, Penny is passionate to introduce the lifestyle philosophy that Herborist represents to European consumers.

Prior to joining Jahwa Group, Penny was in charge of the business development of Diana Petfood in Asian counties and led a cross functional construction of business infrastructure, playing a key role in the implementation of business strategie in Asia.

Graduated from HEC Paris MBA, Penny has also a PhD background of French literature, she loves reading, travelling and working in passionate cross cultural environment.