George CAO

Mr George Cao, Co-founder & CEO, Dragon Trail Interactive

George leads an international team of travel and tourism industry veterans in digital marketing, social media and travel distribution as well as aspiring young software engineers, product managers and internet marketing specialists to provide best in class solutions in helping travel organizations reach Chinese consumers online.

Prior to co-founding Dragon Trail, George founded and co-founded two travel meta-search engines, based in Silicon Valley and Beijing. As co-founder of Mountain View, California based Search Party, George led product development for the internet based service that helped users perform Total Price Comparison on tens of thousands of hotels in the US, across hundreds of supplier-direct and OTA channels. As founder of, George helped introduce the concept of travel meta-search into the Chinese market.

Previously, George worked in Silicon Valley for Rich Internet Application software company Altio Inc. As Director of Solutions at Altio, George worked closely with Fortune 500 clients to implement the most advanced web technologies at the time. Also in Silicon Valley, George worked as a staff product manager for one of the earliest hotel B2B distribution platform companies, WorldRES.

George spent many years in revenue management, first as a corporate manager of revenue management at Choice Hotels and then as a business consultant at Talus Solutions (DFI/ Aeronaumics). He has extensive experience in revenue management systems and business processes for hotels, casinos and events. Earlier in his career, George worked for Hyatt Hotels and Holiday Inn in China.

As a well-recognised expert of the Chinese digital landscape and the Chinese outbound tourism, George is often interviewed by the media and invited to speak at international conferences including Eye for Travel, PATA and PhocusWright abroad and in China. George holds a master’s degree in hospitality management from New York based Cornell University, School of Hotel Administration. He studied and worked in America for over 10 years and speaks fluent English and Chinese.

About Dragon Trail Interactive

Dragon Trail is an award-winning travel technology and digital marketing agency that helps travel and tourism organisations to reach and engage with affluent Chinese consumers.

Our exclusive focus on travel, digital and China ensures that we develop effective digital marketing strategies that bring brands visibility, distinction and fans. Committed to best marketing practices, we place great emphasis on innovation, driven by developments from our in-house tech-teams and industry experts.

At Dragon Trail we also continuously develop proprietary technological applications and platforms licensed to travel companies, including a range of digital B2B solutions designed to add long term value to DMO trade marketing efforts in China.

We have been recognized with several prestigious awards for its innovative approach in delivering effective marketing services to its growing list of international clients such as Destination Canada, Los Angeles Convention and Tourism Board, Hertz, Preferred Hotels & Resorts, Small Luxury Hotels, Norwegian Cruise Line, Visit Europe, Scoot and Tiger Airlines to name a few.

Co-founded in 2009 by innovator and entrepreneur George Cao, the company has expanded to include offices in Beijing, Shanghai, and Xi’an, currently employing nearly seventy staff.

For more information about Dragon Trail Interactive visit our website .