is Chief Operating Officer of AdMaster. He is responsible for driving AdMaster’s business growth for the regional offices, corporate governance and thought leadership.
Since joining AdMaster in 2012, he previously held the positions of General Manager of Beijing office, as well as Vice President, Strategy & amp; Insights. Prior to that, Calvin worked in the US and China for the Nielsen Company.
In his over 10 years of marketing data solution experience, Calvin has set himself as the most innovative and dynamic cross-media expert and co-authors the first ever book on cross-media, “Research on Cross-media Communication Strategy”. Calvin is enlisted by Campaign for the 2014 and 2015 “Digital A-List”, which recognizes top digital marketing experts in China. And he is a frequent speaker in high-level forums like IAB Global Leadership Summit, Global Mobile International Conference (GMIC) and his opinions are always quoted by influential media including Campaign and China Daily, and regularly serves as jury member for industry awards, e.g. Effie Awards，Golden Mouse, ECI Awards and MMA Smarties Awards.
Calvin is appointed as Special Advisor for the Media Integration Research Center of the Communication University of China. He also serves on the Board of Advisors for AIESEC in Mainland China, a non-profit organization that promotes youth leadership and global internship programs. Calvin has a bachelor’s degree in Marketing and a master’s degree in Humanities, both from The Hong Kong University of Science & Technology (HKUST).
AdMaster is China’s leading data technology company that uses big data to help brands measure the effectiveness of their marketing investment. We offer solutions for third-party advertising verifications, cross screen research, social and ecommerce measurement – including data obtained from computers, mobile devices and digital TV. We provide data solutions to 80% of the leading international and domestic brands in China.