Founder&CEO of iPinYou
As a branding and marketing expert, Grace is one of the pioneers that first brought the Behavioral Targeting, RTB and DSP concept to Chinese market. Grace has over 16 years of experience in brand marketing and advertising.
Before founding iPinYou in 2008, Grace started her career at P&G in Marketing Department and later at McKinsey as an Engagement Manager focusing on marketing practice. She hold her MBA degree from UCLA Business School, and obtained BA degrees of both legal and literature from Peking University.