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“Shoot First, Monetize later”: China, the innovation engine
The 2015 5 GMIC trends – leadership of the mobile internet, automotive as new high tech challenge, the O2O at the heart of China’s trade, the cult of innovation, the emergence of VR-  and augmented reality, artificial intelligence and robotics – have truly been at the heart of t...Read More
Chinese New Year Gala: the new window of a high-tech future
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2016 : Year of the (smart) monkey, Year of the smartphone
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5 Things You Should Know About the Chinese Shopper
October 30, 2015 Chinese shoppers’ tastes, behaviours and usages are under scrutiny, and will be ever more on November 11, aka 11.11 or Single’s Day, their “D-Day”. China’s market growth is driven by young urban consumers without taboos, eager of discovery, demanding and hyper connected. C...Read More
China Connect 2016 Theme: Get Mobile
Digital media spend in China is expected to maintain a rapid rise of +28.5% in 2015, fuelled by the upsurge in mobile spend which is forecast to see the highest growth of +56% in 2015 (and +44% in 2016) across all media. The opportunities to re-target consumers closer to purchase activity is a big ...Read More
China in the Era of O2O Marketing
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Healthcare and Education Mobile Services Develop in Full Force
        Bruno Bensaid, Co-Founder of Shanghaivest Ltd China Connect: The Global Mobile Internet Conference (GMIC) took place in Beijing April 28-30. As a VC, what are the key trends or shifts of this year’s Start-ups competitions and awards vs the previous years ? Bruno Bensai...Read More
Will Mobile Apps, Like Rice Bowls, be “Made in China” in the future ? 7 Take-aways of GMIC 2015
May, 4th 2015 « Over 1B people are using mobile in China. There are +/- 600M mobile internet users. Mobile internet is the real internet » said Eric Li, VP Baidu. All over GMIC halls, mobile apps were popping from bodyguards to massages services (tested&approved). Beauty is a hot category: sim...Read More
Digital will soon reach half of all time spent on media
February 2, 2015 Mykim Chikli, CEO of ZENITHOPTIMEDIA China China Connect: What are 2014 key leanings for media agencies in China ? Mykim Chikli: 1- Advertiser had a difficult year, media agency really need to be capable to measure the ROI 2- Digitalisation of Media investment is a must: Media age...Read More
The Conquest of the West : Chinese brands inside the Las Vegas CES
February 2, 2015 China hasn’t waited for the 48th edition of the Las Vegas Consumer Electronics Show (CES) to be rewarded as a global best-in-class player  in terms of technological innovation in consumer electronics. But if “made in China” products and gadgets have long since inv...Read More

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