5 Things You Should Know About the Chinese Shopper
October 30, 2015 Chinese shoppers’ tastes, behaviours and usages are under scrutiny, and will be ever more on November 11, aka 11.11 or Single’s Day, their “D-Day”. China’s market growth is driven by young urban consumers without taboos, eager of discovery, demanding and hyper connected. C...Read More
China in the Era of O2O Marketing
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How to tap into globally proven great ideas and execute against unique Chinese market insight
February 2, 2015 Tian Zhang, Ph. D., Director of Interactive Marketing at Coca Cola Greater China China Connect : What is your favorite Chinese campaign of 2014, and why ? Which were Coca Cola key challenges and achievements this year ? Tian Zhang : My favorite would have to be the Coca Cola Lyrics...Read More
TopStory – Why content drives luxury travel experiences in China
 China Connect : When did you have the idea to launch, and  why ? What’s its DNA, mission and target audience, in this fast  growing Chinese travel market ?   Dirk Eschenbacher : Over the past year more than 100 million Chinese have    traveled abroad. In recent years most of tho...Read More
TopStory – Adaptability: the prerequisite for success
October 9, 2014 Josh Gardner, CEO & Co-founder at Kung Fu Data China Connect : Which misconceptions do westerners still have in 2014 when it comes to expanding their online businesses in China? Josh Gardner : I’m not concerned with misconceptions as much as adaptability, a trait that is a prer...Read More
TopStory – Why the Kids Industry is the next big thing
October 9, 2014 Marco Hamers, COO Goodbaby The baby & kids industries are booming. Goodbaby, or GB, is a Chinese leading retail company with a network of 6,000+ stores in China, manages GB branded stores, and also works with international brands on a franchisee JV basis. China Connect  : Do yo...Read More
ZoomOn – China’s E and M-commerce contagion
September 5, 2014 2000: just over 2Million Chinese netizens. H1 2014: they are 640Million, + 400Million to buy online, and Internet penetration rate is less than 50% …. China is often a key market where B2C is expected to grow faster, and exceed, the still predominant C2C market According to G...Read More
TheCase(s) – DS, 1st automobile brand to sell on WeChat !
June 17, 2014                   Context: Since its official launch September 2012, DS first sold imported DS3, DS4 and DS5, then locally produced DS 5 since September 2013, and now DS 5LS since March 2014, manufactured and distributed by CAPSA (Changan PS...Read More
China’s internet at full gallop !
FEBRUARY 28, 2014 “eBay may be a shark in the ocean, but I am a crocodile in the Yangtze River. If we fight in the ocean, we lose, but if we fight in the river, we win“, Jack Ma, Alibaba’s iconic founder, said to Forbes Magazine in 2005. And American eBay disappeared into the Yangt...Read More
Interview Porter Erisman on the story of Alibaba and its founder Jack Ma
FEBRUARY 1, 2014 Ex-VP of Alibaba, Director and Producer of “Crocodile in the Yangtze: a Westerner inside », Porter Erisman will be in Paris for the French Premiere of the film at China Connect in March. Laure de Carayon, founder of China Connect interviewed him How many were you ...Read More