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(DIGITAL) MARKETING

Mobile is the Single Largest and Personal Mass Media in China
      Adil Zaim, CEO of Carat China   Carat China, it’s 860 people, and according to RECMA, the #1 media agency in China for the 3rd consecutive year (2012-2014), and the only agency from China, in the Global Agency TOP10, ranked #6. Encounter in Shanghai with Adil to share on ...Read More
MAPIC Heads to Shanghai with the Retail Real Estate Market (RREM), June 11-12
Nathalie Depetro, Director of MAPIC at REED MIDEM China Connect : In a few words can you tell us what is MAPIC ? Nathalie Depetro : MAPIC is the leading international market for retail and retail real estate professionals with 8400 professionals from 74 countries attending the last edition. MAPI...Read More
Digital will soon reach half of all time spent on media
February 2, 2015 Mykim Chikli, CEO of ZENITHOPTIMEDIA China China Connect: What are 2014 key leanings for media agencies in China ? Mykim Chikli: 1- Advertiser had a difficult year, media agency really need to be capable to measure the ROI 2- Digitalisation of Media investment is a must: Media age...Read More
2014 Top 10 searches and social trending topics: how it differs from Google!
February 2, 2015 Celebrities smoking marijuana, cheating, and getting prostitutes… According to Baidu, Chinese netizens cared a lot about celebrity scandals, porn and prostitution in general, and then three news stories that did shake the country. “The list of “Trending searches” is wher...Read More
Italian Fashion turns into Oriental Obsession
February 2, 2015 Andrea Panconesi, Founder & CEO of Luisaviaroma.com China Connect : LuisaViaRoma just organized in Florence during Pitti Uomo, its “Firenze 4Ever” 10th edition under the theme “Oriental Obsession”. Many Chinese KOL attended: can you sum up what was the idea and the outco...Read More
How to tap into globally proven great ideas and execute against unique Chinese market insight
February 2, 2015 Tian Zhang, Ph. D., Director of Interactive Marketing at Coca Cola Greater China China Connect : What is your favorite Chinese campaign of 2014, and why ? Which were Coca Cola key challenges and achievements this year ? Tian Zhang : My favorite would have to be the Coca Cola Lyrics...Read More
10 China’s Digital Trends
December 1, 2014 10 China’s Digital Tends from CHINA CONNECT...Read More
ZoomOn – 4 Reasons Why Chinese Millennials Are Happier
A growing urbanization and middle class, better access to education and internet and mobile growth, are the pillars of China’s socio-economic restructuring, providing clues to Millenials to attain happiness, making the most of their experiences. Mykim Chikli, CEO of ZenithOptimedia China, introduc...Read More
TopStory – Adaptability: the prerequisite for success
October 9, 2014 Josh Gardner, CEO & Co-founder at Kung Fu Data China Connect : Which misconceptions do westerners still have in 2014 when it comes to expanding their online businesses in China? Josh Gardner : I’m not concerned with misconceptions as much as adaptability, a trait that is a prer...Read More
TopStory – Why the Kids Industry is the next big thing
October 9, 2014 Marco Hamers, COO Goodbaby The baby & kids industries are booming. Goodbaby, or GB, is a Chinese leading retail company with a network of 6,000+ stores in China, manages GB branded stores, and also works with international brands on a franchisee JV basis. China Connect  : Do yo...Read More

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