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2014 Top 10 searches and social trending topics: how it differs from Google!

February 2, 2015

Celebrities smoking marijuana, cheating, and getting prostitutes… According to Baidu, Chinese netizens cared a lot about celebrity scandals, porn and prostitution in general, and then three news stories that did shake the country.

Top10SocialTrending TopicsBaidu2014

“The list of “Trending searches” is where Baidu significantly varies from Google. The Baidu version is dominated by fantasy games and literature that involve mysticism, Taoism, supernatural powers, and becoming immortals. Then there’s the issue of looking up Taobao, QQ, and WeChat, not to mention how so many people could Baidu “Baidu” so many times for it to be a top search.”

“In the Baidu world of China, millions of Chinese obsess over fantasy stories, online gaming, and winning the lottery. World events such as the Ice Bucket Challenge, ISIS, and the deaths of Western celebrities don’t concern them. Instead, not only do they spend a lot of time on social media and messaging systems like QQ and WeChat, they also look up the two services gazillions of times for whatever reasons.

Maybe Chinese do live in a parallel universe, or maybe something fishy went on with the Baidu lists.

TopSearchesBaidu2014

Source: The World Of Chinese , Dec 24, 2014

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