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Training Paris

BOOST YOUR DIGITAL MARKETING & eCOMMERCE STRATEGIES TO REACH THE CHINESE

EARLY BIRDS END IN

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    OBJECTIVES

    • Understand and evaluate China’s eCommerce and digital marketing key players, stakes and latest opportunities and challenges
    • Master the various practical and economic aspects of eCommerce and Digital Marketing through real life examples and case studies,
    • Effectively help you plan your social e-commerce and digital marketing strategies to successfully enter the Chinese market

    WHO SHOULD ATTEND

    • Marketing Manager / Export Manager / Digital manager / Product Manager
    • Chief Marketing Officer / Chief Digital Officer / Retail Manager
    • Any brands or merchants with an eCommerce or Digital project on the Chinese market, as well as Entrepreneurs or ecommerce practitioners

    SPEAKERS

    Cyril Drouin

    Chief eCommerce Officer

    PUBLICIS COMMUNICATIONS

    Laure De CARAYON

    Founder & CEO

    CHINA CONNECT

    AGENDA

    11021

    Monday October 30, 2017

    • 8h30: Coffee, Welcome by Laure de Carayon, Founder&CEO China Connect.

    Cyril Drouin, Chief eCommerce Officer for Greater China at Publicis Communications

    9h00: Market Insights 

    • Who are the Chinese Internet users & online buyers ?
    • Focus on the mobile market in China
    • Market Size / Market Growth
    • Why does the Chinese consumer buy online?

    Marketplaces & eTailers

    • The major importance of e-Marketplaces in China’s eCommerce scene
    • Business models of the e-Marketplaces in China
    • Tmall & JD Focus
    • Shoppers acquisition on e-Marketplaces
    • Case Studies
    • Costs and Team necessary to setup and run

    Break

    Cross Border eCommerce

    • What & Why Chinese shoppers buy on Cross Border eCommerce ?
    • Why and How brands can leverage Cross Border eCommerce ?
    • Focus on the main players
    • Review of the different logistics options
    • Cross Border Tax – New Scheme and Positive List

    Stand Alone eCommerce Website

    • The Localization of an eCommerce Website for China
    • Hosting a website in China

    13h00-14h00: Lunch 
    Digital Landscape & Baidu & Video

    • Review of the current digital landscape
    • Baidu & Baidu Marketing
    • Basics of Baidu SEO
    • Video platforms landscape and advertising costs

    Social Marketing & Social eCommerce

    • Social Marketing insights
    • Why social marketing is a Must for eCommerce in China ?
    • Weibo is not dead ! How a brand can use Weibo ?
    • WeChat : The Super App
    • WeChat Features / Accounts / ecosystem
    • How to acquire WeChat followers ?
    • How to run eCommerce with WeChat ?
    • Advertising with WeChat
    • Case studies & Campaigns

    Break

    Trends

    • Current eCommerce and Digital Trends

    Strategy & Budget

    • The MUST HAVE of an eCommerce Strategy
    • Planning a budget for your eCommerce

    Conclusion, Q & A

     

    Trainers

    Cyril Drouin, is the Chief eCommerce Officer for Greater China at Publicis Communications. 

    Laure de Carayon, Founder & Ceo of China Connect

     

    11021

    PARTICIPATE

    When: Monday 30 October, 2017
    Where: Espace Hamelin, 17, rue de l’Amiral Hamelin, 75 116 Paris (Metros: Iéna, Boissière) Duration: 8h30-18h00
    Early Bird: 790€ HT until October 13. Regular price: 940€ HT
    Contact: 06 8424 4557 – contact@chinaconnect.fr

    LOCATION

    Espace Hamelin, 17, rue de l’Amiral Hamelin, 75 116 Paris – Metros: Iéna, Boissière

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