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4.20-4.40PM – “THE ART OF CAMPAIGN PRE-HEATING – A TACTICAL, PHASED APPROACH TO BUILD A BRAND PRESENCE IN CHINA DIGITALLY”

Key takeaways:

  • Why is Pre-heating before campaign important in China?
  • What are the different digital channels that a brand can leverage to pre-heat before an important campaign, other than KOL.
  • How to best define digital touch points through understanding your target audience?
  • “Volume matters” in the Chinese Digital World

Yuan ZOU

Head of Digital Asian Markets

NEWBASE (FR/CH)

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