top

top

2.40-3.20PM – Panel: “WECHAT, INTERNATIONAL TOURISM and SHOPPING: THE UNEXPLOITED OPPORTUNITY”

To date, brand retailers alike have limited their WeChat focus to Mainland China, missing the opportunity to connect with consumers while they are abroad- and spending. With over 120 million Chinese traveling abroad, how can firms better engage, monetize and build loyalty with this critical consumer segment?

Javier FERNANDEZ

Director of Tourism & Luxury

EL CORTE INGLES (SP)

Philip GUARINO

Director Europe

China Luxury Advisors (FR)

Alex MECL

Strategic Global Advisor

WeChat International (USA)

Top
Share