The explosive growth of outbound tourism and purchasing power has made China the most attractive target market. However most overseas marketers have been encountering challenges in delivering messages to key audiences and positioning its brand and products in the right way.
- China’s digital landscape and the difficulties to successfully advertise in China
- How can overseas marketers benefit from big data analytics and how to apply insights to advertising and business strategy to drive highest ROI.
- Top ways to build your brand in China effectively
- Secrets to reach Chinese tourists in Europe