Almost all Chinese travelers regularly use WeChat. Despite its reach and all the buzz, relying exclusively on WeChat’s official accounts to influence consumers is not sufficient. Digital trade marketing, self-media and emerging social media are other important elements in a balanced marketing matrix that travel brands should adopt in China.
- What is the optimal budget allocation between online and offline?
- What factors determine a consumer versus a trade marketing strategy?
- What are some of the emerging social media to reach outbound travelers?
- What are self-media and how can travel brands leverage them?