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1.55-2.25PM – “HOW CHINA’S ECOMMERCE IS A GAME CHANGER FOR THE AUTOMOTIVE INDUSTRY: MASERATI DECADE IN CHINA”

Key takeaways:

  • How the online behavior in China is changing the way to sell cars
  • How Maserati is benefiting from partnerships with major online platforms
  • Cases from the last 2 years partnership with TMall

Jacob NYBORG

Head of Marketing

MASERATI (IT)

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