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9.40-10.00AM – “HALLYU: KOREAN WAVE IN CHINA, LESSONS FOR EUROPEAN BRANDS”

Key takeaways:

  • How should we understand “Hallyu”? (5 min)
    a. Brief history of relations among China, Korea and Japan
    b. Not a phenomenon but a natural state
    c. Not one-way but two-way traffic
  • Trend in China for the last 20 years in terms of contents and business model as well as its impact on popular culture (10 min)
    a. Late 90’s~early 2000’s
    b. Mid 000’s~late 2000’s
    c. Early2010’s~mid 2010’s
    d. Now and Future
  • Its impact on marketing in China and lessons we can learn (5 min)
    a. Celebrity
    b. Wanghong
    c. Celebrity+Wanghong

Tony LEE

Founder

SINOSPHEREINSIGHT (CN/US)

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