5.35-6.05PM – “A BRAVE NEW WORLD OF VIRTUAL, AUGMENTED AND MIXED REALITY: CHINA AS AN EMERGING HYPER REALITY POWERHOUSE AND ITS EFFECT ON BRANDS”

Virtual, augmented and mixed reality experiences and solutions, also called hyper reality, are all part of an emerging, global industry being led by China. The ability to experience a brand’s storyline in multiple dimensions is a disruptive innovation that the world has never seen before. Join us for an exploration of the current and future state of hyper reality in China through a series of journeys and projects, including the world’s first virtual reality industrial/theme park in Qingdao, China.