5.35-6.05PM – “A BRAVE NEW WORLD OF VIRTUAL, AUGMENTED AND MIXED REALITY: CHINA AS AN EMERGING HYPER REALITY POWERHOUSE AND ITS EFFECT ON BRANDS”
05H35
Wednesday, 03/07/18
Virtual, augmented and mixed reality experiences and solutions, also called hyper reality, are all part of an emerging, global industry being led by China. The ability to experience a brand’s storyline in multiple dimensions is a disruptive innovation that the world has never seen before. Join us for an exploration of the current and future state of hyper reality in China through a series of journeys and projects, including the world’s first virtual reality industrial/theme park in Qingdao, China.