Jacob has worked in Fiat Chrysler Automobiles since 2012, now holding the position as Global Head of Marketing for Maserati S.p.A.
In Maserati the task is to drive value by consistently sustaining and growing a truly international luxury brand.
One of the core prerequisites is to embrace the full customer journey, uniting all customer-focused functions – in HQ as well as in the markets – with a common, efficient and customer-centric approach. And not least, leading the digital transformation in Maserati, building a digital culture across the globe.
Originally, Jacob was educated in international marketing before starting in the advertising business. The peak of his career in advertising was being head of one of the major international agency networks in Denmark, for 7 years.
Later, he started, grew and sold his own marketing consultancy to an innovative, international digital marketing agency, listed on the Stock Exchange, before joining Fiat Chrysler Automobiles.