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WORKSHOPS

Slots in progress, please check the site regularly for updates.
Click on the title of each workshop for more details.

10.25-10.55AM – WORKSHOP with DOCOMO DIGITAL

 

 

“WELCOME CHINESE CUSTOMERS IN EUROPE WITH THEIR FAVORITE PAYMENT METHODS”

 

3.25-3.55AM – WORKSHOP with ROBIN8

 

 

“HOW TO LEVERAGE KOLS TO SELL FOR YOU”

Key takeaways:

  • How to find the best KOLs and influencers using big data and AI
  • How to leverage micro influencers for better ROI
  • How to leverage your fans and superfans for your brands
  • The Internet of everyone and what it means for your brand
  • Case Studies that work

 

3.25-3.55PM – WORKSHOP with SECOO

 

 

“SMART WAYS TO ENTER INTO THE CHINA MARKET”

Key takeaways:

  • What are brands concern and difficulties on enter into China E-tailing Market?
  • What is the most efficient way and the best timing to enter into China E-tailing Market?
  • What can we offer to brands?
  • What will be the best collaboration model?

 

10.45-11.15AM – WORKSHOP with MEITU

 

 

“SHAPING CHINESE BEAUTY INDUSTRY WITH INNOVATION”

Key takeaways:

  • What are the word-of-mouth marketing platforms in China
  • Creating digital experience both online and offline

 

3.00-5.00PM – KEYNOTE / WORKSHOP with WALKTHECHAT

 

 

“HOW TO LEVERAGE WECHAT TO SELL TO CHINESE CUSTOMERS”

WeChat has been a growing channel for sales for small and large brands in China, from Givenchi to Chinese startups. Thomas will walk you through 10 practical tactics enabling to increase sales via WeChat, each of them illustrated by a case study.

Key takeaways:

  • Detailed comparaison of WeChat store advertising options with pricing
  • Advanced CRM techniques for WeChat store conversion and engagement
  • Practical case studies with sales figures of WeChat stores and ROI
  • What kind of content to post on WeChat? When to post it?
  • How to monitor success and interpret WeChat analytics data?
  • Pros and cons of using WeChat mini-programs instead of HTML5

 

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