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Brand&Entertainment: Who Are The Chinese Movie Goers ?

In 2014, the total theatrical admissions in China are expected to reach 780 million, with first-tier cities accounting for as much as 42% of total admissions. In recent years, all tiers of cities have seen growths in admissions

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Although first-tier cities account for most admissions, other tiers of cities are growing fast, continuously driving down the market share of first-tier cities, changing the composition of Chinese moviegoers

 

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8 of the top 10 provinces with most number of moviegoers are located in the most developed Eastern China. Some of the fastest growing provinces include Fujian, Sichuan, Zhejiang, Shandong and Hubei, with annual growth rates over 35%

 

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Except for cities located in Eastern China, among the top 10 moviegoing cities are Chengdu, Wuhan, Chongqing and Xi’an located in the Middle and Western part of China.
Shenzhen, Hangzhou and Chengdu are among the fastest growing cities for movie-going populations.

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Both males and females are going to movies, with male moviegoers accounting for 50.2% of the entire movie-going population. The percentage of female moviegoers has increased from 49% in 2012 to 49.8% in 2013.

 

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Out of the entire Chinese population, Chinese moviegoers are concentrated in the 19-25, 25-30, and 31-35 age groups. Among the frequent moviegoers who go to cinemas over 12 times a year, 43.7% are between 25-30

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92% of Chinese moviegoers, have college/junior college or above education. 75.4% of the moviegoers have a monthly income higher than 3,000 yuan.

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A previous survey showed that 71.9% of Chinese moviegoers are somewhat tolerant towards product placement in films…

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… Respondents also indicated the top categories of products suitable for product placement are: entertainment and leisure products, food, beverages, telecommunications devices, and clothing and shoes.

 

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