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(DIGITAL) MARKETINGRead more

Mobile is the Single Largest and Personal Mass Media in China
      Adil Zaim, CEO of Carat China   Carat China, it’s 860 people, and according to RECMA, the #1 media agency in China for the 3rd consecutive year (2012-2014), and the only agency from China, in the Global Agency TOP10, ranked #6. Encounter in Shanghai with Adil to share on ...Read More
MAPIC Heads to Shanghai with the Retail Real Estate Market (RREM), June 11-12
Nathalie Depetro, Director of MAPIC at REED MIDEM China Connect : In a few words can you tell us what is MAPIC ? Nathalie Depetro : MAPIC is the leading international market for retail and retail real estate professionals with 8400 professionals from 74 countries attending the last edition. MAPI...Read More
Digital will soon reach half of all time spent on media
February 2, 2015 Mykim Chikli, CEO of ZENITHOPTIMEDIA China China Connect: What are 2014 key leanings for media agencies in China ? Mykim Chikli: 1- Advertiser had a difficult year, media agency really need to be capable to measure the ROI 2- Digitalisation of Media investment is a must: Media age...Read More

ECOMMERCERead more

5 Things You Should Know About the Chinese Shopper
October 30, 2015 Chinese shoppers’ tastes, behaviours and usages are under scrutiny, and will be ever more on November 11, aka 11.11 or Single’s Day, their “D-Day”. China’s market growth is driven by young urban consumers without taboos, eager of discovery, demanding and hyper connected. C...Read More
How to tap into globally proven great ideas and execute against unique Chinese market insight
February 2, 2015 Tian Zhang, Ph. D., Director of Interactive Marketing at Coca Cola Greater China China Connect : What is your favorite Chinese campaign of 2014, and why ? Which were Coca Cola key challenges and achievements this year ? Tian Zhang : My favorite would have to be the Coca Cola Lyrics...Read More
TopStory – Why content drives luxury travel experiences in China
 China Connect : When did you have the idea to launch Zanadu.cn, and  why ? What’s its DNA, mission and target audience, in this fast  growing Chinese travel market ?   Dirk Eschenbacher : Over the past year more than 100 million Chinese have    traveled abroad. In recent years most of tho...Read More

INNOVATION&TECHRead more

“Shoot First, Monetize later”: China, the innovation engine
The 2015 5 GMIC trends – leadership of the mobile internet, automotive as new high tech challenge, the O2O at the heart of China’s trade, the cult of innovation, the emergence of VR-  and augmented reality, artificial intelligence and robotics – have truly been at the heart of t...Read More
Chinese New Year Gala: the new window of a high-tech future
free instagram followermake up wisudamake up jogjamake up prewedding jogjamake up wedding jogjamake up pengantin jogjaprewedding jogjaprewedding yogyakartaberita indonesiayogyakarta wooden craft...Read More
Healthcare and Education Mobile Services Develop in Full Force
        Bruno Bensaid, Co-Founder of Shanghaivest Ltd China Connect: The Global Mobile Internet Conference (GMIC) took place in Beijing April 28-30. As a VC, what are the key trends or shifts of this year’s Start-ups competitions and awards vs the previous years ? Bruno Bensai...Read More

ONLINE VIDEOS / BRAND&ENTERTAINMENTRead more

“Shoot First, Monetize later”: China, the innovation engine
The 2015 5 GMIC trends – leadership of the mobile internet, automotive as new high tech challenge, the O2O at the heart of China’s trade, the cult of innovation, the emergence of VR-  and augmented reality, artificial intelligence and robotics – have truly been at the heart of t...Read More
Why Korean culture deeply influences China
February 2, 2015 Laurence Lim Dally, CEO of  CHERRY BLOSSOMS China Connect: The Korean wave in China is not recent: why is it that we feel there’s a lot more talk about it nowadays (if I’m not wrong ?) ? Laurence Lim Dally: It’s true, the Korean craze entered China in the mid 1990’s, mostly...Read More
Digital will soon reach half of all time spent on media
February 2, 2015 Mykim Chikli, CEO of ZENITHOPTIMEDIA China China Connect: What are 2014 key leanings for media agencies in China ? Mykim Chikli: 1- Advertiser had a difficult year, media agency really need to be capable to measure the ROI 2- Digitalisation of Media investment is a must: Media age...Read More

CONSUMER TRENDS / RESEARCHRead more

“Shoot First, Monetize later”: China, the innovation engine
The 2015 5 GMIC trends – leadership of the mobile internet, automotive as new high tech challenge, the O2O at the heart of China’s trade, the cult of innovation, the emergence of VR-  and augmented reality, artificial intelligence and robotics – have truly been at the heart of t...Read More
The Future is Going to be Bright for the Super Sports Car Business in China
      Francesco Scardaoni, Head of Lamborghini China   China Connect: Can you introduce some key figures about Lamborghini in China, and who are your clients across the country? Francesco Scardaoni: Lamborghini saw another record year in 2014. With 2,530 cars delivered to custom...Read More
Why Korean culture deeply influences China
February 2, 2015 Laurence Lim Dally, CEO of  CHERRY BLOSSOMS China Connect: The Korean wave in China is not recent: why is it that we feel there’s a lot more talk about it nowadays (if I’m not wrong ?) ? Laurence Lim Dally: It’s true, the Korean craze entered China in the mid 1990’s, mostly...Read More

PRESS REVIEWRead more

Réseaux sociaux : Les KOL chinois deviennent incontournables pour les marques cosmétiques
28 mars 2017 – Travailler avec des influenceurs sur les médias sociaux est-il un bon moyen de gagner des parts de marché en Chine ? « L’utilisation de KOL (Key Opinion Leaders) peut y représenter plus de 30% des ressources marketing des marques internationales, et 80 % des ressources ...Read More
Nice, l’«Instagram chinois» qui veut séduire les marketeurs
16 mars 2017 – Nice, éditeur d’une application de partage de photos à la manière d’Instagram, est une nouvelle licorne chinoise. Valorisée 300 millions de dollars, elle compte 60 millions d’utilisateurs dans l’Empire du Milieu. Mais à la différence de la filiale...Read More
Qihoo 360, le géant chinois qui cherche à bâtir un empire dans l’IoT
15 mars 2017 – Qihoo 360 a grandi de manière habile; en 2005, il était le premier à proposer un antivirus gratuit (Safeguard 360) en Chine. Sept ans plus tard, il lançait son moteur de recherche pour lequel il revendique aujourd’hui la position de challenger avec 30% de parts de m...Read More
L’Internet chinois, le leader mondial dans l’économie numérique
8 mars 2017 – Watch the Video...Read More
Comment Saatchi & Saatchi (Publicis Commerce) conseille les grands groupes en Chine
13 mars 2017 – En Chine, Saatchi & Saatchi, le groupe de communication filiale de Publicis Group va bientôt changer de nom pour devenir «Publicis Commerce», sous l’ère Arthur Sadoun, le successeur de Maurice Lévy. Depuis deux ans, le groupe a en effet porté ses efforts dans l...Read More

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MOBILERead more

“Shoot First, Monetize later”: China, the innovation engine
The 2015 5 GMIC trends – leadership of the mobile internet, automoti...Read More
Chinese New Year Gala: the new window of a high-tech future
free instagram followermake up wisudamake up jogjamake up prewedding jogjam...Read More
2016 : Year of the (smart) monkey, Year of the smartphone
free instagram followermake up wisudamake up jogjamake up prewedding jogjam...Read More

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